PROCESS MAP

DEFINITION TO DELIVERY

I AM A COMMUNICATIONS SPECIALIST

Let me tell you how and why I would be the ideal partner for your upcoming project. It’s not just my individual sense of style and innate talent for sensational content creation. It’s years of experience and a genuine dedication to excellence which make me uniquely positioned to understand and execute your communications strategy.

As all successful projects require a level of collaboration, the first step being an informal phone conversation where we will determine your particular expectations and define the parameters of the task. From this, I’ll develop a clear and detailed brief, encompassing not just brand integrity but general company values and work on establishing an understanding of your target market. This is how I determine which language and tone will provide the necessary impact we’re looking for.

Once we’ve established clear guidelines and I’m fully across your ultimate expectations, only then will I undertake any research necessary before starting on the requisite material. Having a sound understanding of most sales and marketing techniques makes the due diligence of industry specific research a snap. Then it’s all up to me. This is the fun part!

I get to put my immensely overactive imagination to good use – coming up with sensational headlines, catchy tag-lines or some cleverly crafted content – all but ensuring a successful campaign/launch. My strength lies in my almost infallible intuition for the most suitable language and style that will have the greatest impact on your audience. This enables me to produce quality material with a personal flair that makes a significant point of difference.

Although I’ll be sure to tailor things to your exact specifications, I’m always open to feedback so am happy to work with you until you are completely and utterly satisfied with the outcome of our collaboration. Revisions are all part of the process of perfection.