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Newsletters can be particularly tricky as the average reader tends to be a skimmer and not an avid reader at all, so most newsletters are treated to the quick tick and flick method of filing. A nifty way to avoid ending up in the junk pile is to have eye catching headings which instantly grab attention. In conjunction with compelling content and a suitable sprinkling of pictures, you will build a newsletter so utterly entertaining that your readers will actually look forward to your monthly or quarterly editions. I happen to specialise in this particular winning combination of catchy titles and riveting reading, so let’s collaborate to ensure that you have as loyal a following as I do when it comes to your next publication.